Applicability of Keller’s brand equity model in the B2B chemical market
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Economic Research-Ekonomska Istraživanja
سال: 2015
ISSN: 1331-677X,1848-9664
DOI: 10.1080/1331677x.2015.1100841